Diamond of California

Diamond of California is cooking

From TV to digital to print to a partnership with the Cooking Channel and Chef Kelsey Nixon, Diamond of California is serving up a complete creative feast in its first campaign from D/C.

Diamond of California

Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.