New name. New logo. New brand. The mission of the Lake Tahoe Visitors Authority is to promote tourism on the south side of the famous lake, which encompasses outdoor fun in the snow and sun, as well as indoor fun at restaurants, bars and Nevada casinos. Shedding their historic discomfort with this dichotomy, the renamed Tahoe South client was convinced to embrace its wild side, even as its new mark retained flavorful aspects of its Sierra heritage.
The latest campaign mutation adds live action into the animation and, by enumerating every way summer at the big blue lake is superior, recruits visitors to join Team Summer (that’s #teamsummer, to you).
Where the north side of the lake might be good for a quiet cocoa by the fire, Tahoe South’s side is about excitement, all day and (if you choose) all night. Beyond portraying the wide range of activities, this site goes brings the dynamism with extensive hooks to social media. Because there’s nothing more exciting for a traveler than talking about their trips.
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.