Marqeta

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New money

This startup sought to reinvent the way we pay, making deals with merchants to offer steep discounts for Marqeta members who fill their card (and that merchant’s account) in advance — in effect, pre-paying. Every purchase is “plused” up, so that’s where DC started with development of this complete identity system, card design, website and collateral.

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Plussed

Marqeta is a startup that wants to change the way people pay. It needs a site that can accommodate prospects, customers, merchants, prospective merchants and investors. The product story is complicated — basically, you pre-pay to gain discounts. The product process is complicated — a cardholder has to decide how much she wants to deposit in her card account this week or month for which merchants. And because the target is youngish moms, it helps to present it all with a little style.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.