Interasia

interasia-brand-identity

Ship-shape

Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees. In addition to a full ID system, the project included designs for ships and containers and required DC creatives to undergo a crash course in the antiquated methods of the container-painting industry and consult with a South San Francisco body shop. The mark evokes a container in motion.

interasia-brochure-cover interasia-business-card
interasia-brand-id

Making waves

A major Asian firm acquired Interasia, a 50-year-old Taiwan shipping company, and wanted to signal to its youngish staff, no less than its customer companies, that the new Interasia was contemporary and future-facing. The new logo not only resembles a container, but shows motion and dimension, in striking colors.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.