Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees. In addition to a full ID system, the project included designs for ships and containers and required DC creatives to undergo a crash course in the antiquated methods of the container-painting industry and consult with a South San Francisco body shop. The mark evokes a container in motion.
A major Asian firm acquired Interasia, a 50-year-old Taiwan shipping company, and wanted to signal to its youngish staff, no less than its customer companies, that the new Interasia was contemporary and future-facing. The new logo not only resembles a container, but shows motion and dimension, in striking colors.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.
Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.