Highlighting the card’s duo reward structure, Devin created a crazy duo video combining hot air balloons and bungee jumping. After a million viewers devoured that content, we invited them to pitch their own duo ideas with Devin bringing the winner’s idea to death-defying life.
In the first 60 days, 25 million impressions were generated with press mentions from the New York Daily News, Mashable, Daily Mail, Toronto Sun and Fox Seattle Sentiment.
In the first few months, the videos tallied three million YouTube views, 30,000 likes and 2,000 comments — with 74% positive sentiment, 22% higher than Citi’s average engagement score.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
DC’s thrilled to announce that Gary Stein joins us today as our first chief integration officer. He’s here to accelerate collaboration between our strategy, media and expanded creative team, which now includes experiential and influencer experts thanks to our recent acquisition of A2G.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.