Work

Citibank
Citibank asked us to help launch their new Citi Double Cash card and were looking to boost awareness through social conversation. We enlisted the help of YouTube superstar devinsupertramp and created the #Incredouble campaign.

Highlighting the card’s duo reward structure, Devin created a crazy duo video combining hot air balloons and bungee jumping. After a million viewers devoured that content, we invited them to pitch their own duo ideas with Devin bringing the winner’s idea to death-defying life.

4Citi-incredouble-x-Devin-Supertramp-recap 3Citi #incredouble x Devin Supertramp recap
Citi our work

In the first 60 days, 25 million impressions were generated with press mentions from the New York Daily News, Mashable, Daily Mail, Toronto Sun and Fox Seattle Sentiment.

In the first few months, the videos tallied three million YouTube views, 30,000 likes and 2,000 comments — with 74% positive sentiment, 22% higher than Citi’s average engagement score.

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