The campaign evoked moments that all parents remember; watching their children discover their favorite foods for the first time. This set in stark contrast with a glimpse into today, when their kids are taking their first delicious steps into nicotine addiction.
“Flavors Hook Kids” launched in TV, digital video, radio and OOH across all 14 markets in California, including Los Angeles, San Francisco, San Diego and Sacramento.
In our target audience, we saw a measurable jump in “strong agreement” that the tobacco industry targets youth as new customers. Shortly after the campaign wrapped up, several e-liquid companies ceased sales of their products, including those featured in our outdoor campaign.
With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals. We partnered with Tumblr, Filter and P.S. I Made This to create unique content and exclusive programming to further the brand’s reach.
We also created customized on-the-ground activations that garnered huge engagement. We even brought some of the coolest bands on the festival bill to flagship Gap stores where influential fashion bloggers helped fans shop festival-ready looks.
Ultimately, we put the brand in front of 1.2 million people. We generated 50 million social media impressions. And of the 100,000 t-shirts for sale, there were exactly zero left.
Highlighting the card’s duo reward structure, Devin created a crazy duo video combining hot air balloons and bungee jumping. After a million viewers devoured that content, we invited them to pitch their own duo ideas with Devin bringing the winner’s idea to death-defying life.
In the first 60 days, 25 million impressions were generated with press mentions from the New York Daily News, Mashable, Daily Mail, Toronto Sun and Fox Seattle Sentiment.
In the first few months, the videos tallied three million YouTube views, 30,000 likes and 2,000 comments — with 74% positive sentiment, 22% higher than Citi’s average engagement score.
Remember when you had to read some dumb old dusty book in high school and then discovered there was a movie? This is like that. Just click the arrow and we’ll push the case study effortlessly into your brain.
Taking on the current regime, class warfare, homophobia and sexism. Stirring the pot indeed.
Oregon recently legalized recreational marijuana usage, so what could be better than an “edibles” billboard with actual grab-able bags of chips? And what better time to refill it than 4:20pm?
An Eighties throwback jingle composed in-house.
Here’s some wild postings and a pretty cool bike.
Even the mild-mannered have something that drives them wild. And now that StubHub, the world’s leading secondary ticket marketplace, is not just a place to buy, but a place to discover, that wild thing is busting out all over. The new “Let Your Fan Out” campaign — which succeeds our beloved Ticket Oak work — is busting out all over TV, mobile and web, from Monday Night Football to page takeovers on ESPN. And don’t miss our updated logo and brand ID as well.
The maniacal little you is jumping out of banners and taking over pages and generally wreaking havoc in the digital realm, too, thanks to the even more fan-friendly StubHub.
After 15 years, it was time for a refresh of the logo, which goes from curvy talk-bubble to angular, from drop-shadow on the exclamation to none. Of course, the updated look and palette was carried throughout the brand identity system, bringing a certain style of photography as well, along with a certain stylish confidence to the brand.
Though the Ticket Oak, who starred in StubHub ads and social media for years, has gone off to Adweek’s Mascot Hall of Fame (for real), the big guy is not forgotten. So if you’re jonesin’ for an oakin’, here he is, one more time.
Funded by the California tobacco tax, this comprehensive, integrated campaign was the first major effort to address the health uncertainties of e-cigarettes, especially for young people.
With strategy and media planned and purchased by DC, the campaign sought out e-cig users, and the people who care about them, wherever they gather. That indicated a major TV buy, as well as a substantial presence at targeted outdoor locations, with both billboards and wild postings.
To better tie the call-to-action to the advertising’s overall look-and-feel, we also created a extensive landing page that offered dramatic images, engaging navigation and information about, among other things, the extremely dubious ingredients one might find in the average e-cigarette.
We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.
We then selected the 12 best, put them into three groups and gave them 48 hours to make a final movie which was shown in Park City before a crowd of Hollywood A-listers.
In the end, 53 user-generated videos were created totaling over three hours of original online content. We received over four million video views, more than 10 million social media impressions and over 700 million earned media impressions.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beyond TV, the campaign extended the deadpan wisdom of the Hawaiian brothers into outdoor and social.