If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
That’s right, the wonderful folks at Ferrara Candy, who last year awarded us the vaunted SweeTARTS account, invited us to pitch for their Black Forest gummies brand, too. And we’re proud to say that, after a spirited pitch with illustrious competitors, they were kind enough to pick us again. Their marketing director, Kate Adams, even had this nice thing to say:
“It was clear throughout the pitch that Duncan Channon put Black Forest in their heart. Their insightful creative ideas and passion to help build Black Forest into the next great Ferrara brand stood out and matched our ambition. We’re excited to have such a collaborative partner in making Black Forest both beloved and well-known.”
Expect to see an integrated TV campaign coming this summer. And if you haven’t tried the juicy deliciousness of Black Forest gummies yet, what on earth are you waiting for?
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.