DC is pleased to announce the arrival of Noël Johnson as our first director of marketing and client engagement. Noël’s here to help us secure and onboard new clients, but also to continue engaging over time as a true client advocate. Her hybrid role offers clients additional senior leadership involvement as part of DC’s commitment to building close, productive long-term relationships with clients. Our CEO Andy explains it this way:
“Noël’s addition to our leadership team reflects our ambition to reach the next level as an agency. For us, the next level is about much more than a larger team and larger revenues – it’s about intentionally establishing and building client partnerships that are based on a shared desire to use creativity to impact business, culture and even social change. I think every successful independent shop reaches a point when you shift from organic growth to a more purposeful approach that reflects your creative aspirations.”
Noël joins us after helping build startup agency Most Likely To into a fast-growing boutique as partner and head of client services. She previously spent three years as Group Account Director at MH VCCP (formerly Muhtazik|Hoffer), where she led HP, SoFi, OXO and AAA accounts at a time when the agency doubled in size. She helmed the new business effort that won the SoFi business and oversaw the brand’s national launch during the Super Bowl.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
New partner, new locations, new DC
We’re thrilled to announce the acquisition of A2G, a pioneering experiential and social influencer agency with offices in LA and New York.