DriveTime was purpose-built to be the auto dealer for all those with bad credit. Because it not only offered credit-crunched customers much-needed cars, but also acted as the bank extending loans where other financial institutions wouldn’t. Its proprietary algorithm evaluated consumers in a more holistic way, put tens of thousands behind the wheel and grew the company to a billion-dollar market leader.
But it was that algorithm, along with a suite of other consumer-focused technological innovations, that propelled DriveTime to consider a new, wider audience. The innovative online services they provide, like knowing your down and monthly payments on a particular vehicle in just two minutes, are valuable to any consumer and really represent a smarter car-buying process.
That new direction is front and center in a new $50 million campaign launching today. Shot by the Perlorian Brothers with stunning visual effects by Freefolk, the spots ask the all-important question: if you’re not buying your car at DriveTime, how smart are you?
Work + News
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.