Ah, summer. A time of road trips and bonfires and warm nights playing Truth or Dare. Tahoe South’s new campaign conjures up the wild-child spirit of everyone’s favorite vacation season, kicking off with a Facebook version of Truth or Dare. After all, sharing revealing truths and embarrassing photos is what Facebook was made for, right? That and, increasingly, travel inspiration. So if wistfully clicking through friends’ vacation photos is a favorite pastime, you’re not alone. Duncan/Channon’s Facebook app, created with development partner Noble Studios, enables summer shenanigans galore and reminds users Tahoe South is the decidedly wild side of the lake – the perfect place to relive summer as it ought to be.
D/C’s media plan is digital to the max, though the gauntlet-throwing dare to have a wild summer will be seen on TV and OOH as well. Building on the winter campaign, the work features another series of trippy (get it?) illustrations from Kustaa Saski, brought to life by ace animators Stardust. Look closely and you might see Bigfoot himself cavorting through the spot with water skiers and mountain bikers, tapping into summer nostalgia and daring viewers to find their wild side again in Tahoe South.
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Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.