All seven new Esurance commercials are now in rotation on network TV, premium cable outlets and/or the web. Once again, “techies,” the company’s programmers, vie with “feelies,” the Esurance phone reps, over who can serve customers better. These latest :30s mostly feature the characters that were introduced last spring, including Frank the Saver. The spots were created and developed by Duncan/Channon – in partnership with the Esurance marketing team – and produced by Company Films of LA. The director was Fred Goss.
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