A new 60-second spot for Citrix GoToMeeting, launching today and created by D/C, points out that connection and collaboration can truly make a difference in the world. And, frankly, you might want to grab a tissue before watching. The commercial is part of a comprehensive national campaign across traditional and digital channels designed to both elevate the brand and drive trial.
“The work — much of it created while collaborating using GoToMeeting — champions the idea that a product can be both incredibly simple and powerful at the same time,” said ECD Parker Channon. D/C began collaborating with Citrix in early 2011 and has been working on strategy and brand story, in addition to TV, radio, print and interactive.