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New wine, old bottle

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No marketing-driven “critter” wine, the challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker. This widely honored ID and packaging instead taps into the property’s authentic 19th century background, when building and land were home to a well-regarded blacksmith and functioned as a community meeting-place for the popular local horseshoer.

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