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Ship-shape

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Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees. And show, no less than its customer companies, that the new Interasia was contemporary and future-facing. In addition to a full ID system, the project included designs for ships and containers and required DC creatives to undergo a crash course in the antiquated methods of the container-painting industry and consult with a South San Francisco body shop. The new logo not only resembles a container, but shows motion and dimension, in striking colors.

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