In case you didn’t read about it on NYTimes.com, we couldn’t be more proud to share the news that Esurance has selected D/C as their creative agency of record. The win came after a selection process involving many agencies across the US. The assignment includes comprehensive strategic and creative work, from brand positioning to advertising.
Said Esurance CMO John Swigart (if we may immodestly quote): “We were deeply impressed with Duncan/Channon. Their presentation was on-brief, insightful and inventive. And the chemistry was right, too. We think D/C is the perfect partner to help take Esurance and Answer Financial, our affiliated insurance agency, to the next level in our second decade.”
Said D/C GM Andy Berkenfield: “Whooo-hooo.”
Founded in 1999 and now owned by White Mountains Insurance Group, Esurance has become one of the nation’s top names in direct auto insurance. Currently, Esurance is the third most recognized auto insurance brand among online consumers.