The Western Railway Museum, located near Fairfield, CA, is dedicated to preserving the heritage of, specifically, electric trains — the big ones, not the mini-replicas from Lionel — which, as some lucky local kids know, you can actually ride at the museum’s scenic property.
To spread the news about this Bay Area jewel, the folks at AC Transit, responsible for East Bay bus service, offered the museum 300 free bus ads. That’s when Executive Director Phil Kohlmetz turned to D/C for creative. And when AC Transit saw the work, they upped the donation to 900 ads, in order to run all three versions on every bus. And now, Kohlmetz reports, other local media vendors are clamoring to get in on the giving. All aboard.