With the explosion of teenage vaping to epidemic levels, The California Tobacco Control Program (CTCP) sought to expose the tobacco industry’s deceptive strategy to hook young users; irresistibly flavored products that hide in plain sight.
Once a staple of Gap, the classic tee’s luster had begun to fade. They came to us to reignite interest in the shirts by driving mass trial among younger millennials. The answer was to connect our tees to another classic: the concert tee.
Citibank asked us to help launch their new Citi Double Cash card and were looking to boost awareness through social conversation. We enlisted the help of YouTube superstar devinsupertramp and created the #Incredouble campaign.
At a time when wannabe competitors were trying to get on their natural chip tip, Kettle Brand answered back with an irreverent, progressive ad campaign: “Stirring the Pot.”
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.