Infinity is the name of the new top-tier condo complex in San Francisco’s SOMA district from mega-developer and D/C client Tishman Speyer. And “Nothing Less Than Infinity” is the name of the complex’s new campaign. In a single, hard working photograph, each of the handsome D/C-created ads manages to simultaneously celebrate both the luxe interiors of the curved, green-glass towers and the deluxe exteriors of its neighborhood, home to some of the city’s great restaurants, shopping and bay views. The campaign, for which D/C is also handling media, has just launched in Bay Area newspapers, magazines and out-of-home.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
New partner, new locations, new DC
We’re thrilled to announce the acquisition of A2G, a pioneering experiential and social influencer agency with offices in LA and New York.