“It’s huge,” one senior member of the 4A’s told ECD Parker Channon at the organization’s recent annual conference. “You guys are one of the three best small agencies in the whole country.”
Well, when you put it like that, aw shucks.
And while we’ve talked here about Duncan/Channon being a finalist for the prestigious O’Toole Awards for Creative Excellence, presented by the American Association of Advertising Agencies for a body of work over a year, we just received the statue. And it’s cool. And so is the honor.
Thanks again to the good clients who are essential to any good work — in this case, they were Hard Rock, Birkenstock, ZoneAlarm and Vertigo. And congrats to our fellow finalists, Taxi (who took top prize) and the Arnold Worldwide office in Washington, DC.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.