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Townsquare

townsquare-brand-identity

Making a market

An online auction startup for higher-end real estate, Townsquare needed a comprehensive and durable ID system that would reassure upscale buyers and sellers about the effectiveness, reliability and simplicity of the process. Beyond representing a T, the mark itself alludes to roads on a map, the parallel paths of sellers and buyers and the marketplace that is a traditional town square.

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