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StubHub

duncan-channon-stubhub-rebrand

StubHub

Revising the brand ID meant, first, revising the logo to make it simpler, more streamlined, more authoritative. So, the StubHub mark went from two-color to one, the rounded talk-bubble became angular, the drop-shadow on the exclamation was dropped. This new mark was designed to work in the context of an overall new look, with richer, more contemporary colors, more assertive type and a heavy rule to help keep it organized. At the same time, the new look also called for photography — especially photography that was iconic, dynamic, modern and yet timeless.

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