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Stride Rite

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Stride Rite

The venerable Stride Rite brand is fundamentally about parents enjoying their kids and coping. So the glorious, sometimes muddy messes your child gets into are, in the new brand identity, accompanied by uncluttered layouts and clean type, often in a clean bounding box. Like the parents, that type is thoroughly modern, and, for a sans-serif, carries a great deal of warmth. And the photography is joyously colorful and candid.

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