California Tobacco Control


California Tobacco Control Program what was commissioned as a landing page for the TV, print, outdoor and banners, unfolded into a full-fledged website that was both a repository for vaping info and multifaceted journey into the heart of e-cig darkness. In striking, stripped-down images, with starkly conversational, sometimes ironic words, the site leads the user into learning more about the dire ingredients of this “safe” new mode of smoking. Conceived, designed and developed by Duncan Channon.