Notorious as the off-the-Strip haven where young Hollywood plays, the Palms was looking to move a little uptown, image-wise, in this D/C rebrand, which confronts the past quite directly, if humourously, with the tagline: No beginners.
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and e-cigarette products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure. DC’s spot points out that every innovation — no matter how seemingly small — is a step toward victory.
DriveTime is no longer the auto dealer for the credit-crunched. With a suite of online innovations, they now offer a smarter way to buy a car for anyone who might be in the market. A new $50 million campaign reflects the new offering and asks the burning question: if you’re not buying your car at DriveTime, how smart are you?
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.