The wit and wisdom of Hawaii, now available, in the person of Hawaii’s first craft brew, to a way too stressed-out Mainland. The print and outdoor picks up on the attitude — and dialogue — of the TV spots.
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and e-cigarette products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people — freelancers and managers alike — who are here to roll up collective sleeves and make stuff happen. And like any good movement, they aren’t afraid to speak truth to power.
As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure. DC’s spot points out that every innovation — no matter how seemingly small — is a step toward victory.
How do you take a craft pioneer snubbed by the next generation of beer nerds and make it cool again? You build an innovation brewing pub and get DC to name it and design the ID. Welcome to Brewlab.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.