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Interasia

interasia-brand-identity

Ship-shape

Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees. In addition to a full ID system, the project included designs for ships and containers and required D/C creatives to undergo a crash course in the antiquated methods of the container-painting industry and consult with a South San Francisco body shop. The mark evokes a container in motion.

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