Work

California Tobacco Control Program

CTCP-ecig-Wild-Posting_0000_Layer Comp 1 CTCP-ecig-Wild-Posting-3

California Tobacco Control Program

Every modern media consumer knows that the asterisk on an ad represents missing or even misleading information — basically, it’s a red flag. In this case, the asterisk sums up the giant holes in consumers’ knowledge about vaping. The richly ominous — yet contemporary — colors carry their own caveat message, as does the mysterious, stripped-down photography.

News