Stride-Rite-B4C-05 Stride-Rite-B4C-06-alt
stride-rite-built-for-childhood-print

Stride Rite

They’re muddy and messy and totally adorable. But for nearly a century, this photo-centric campaign argues, one brand has been there to both celebrate their childhoods and help everyone make it through. Paradox has never been so pretty.

View more print and outdoor work

Stride-Rite-B4C-02
Stride-Rite-B4C-05 Stride-Rite-B4C-06-alt

Stride Rite

The venerable Stride Rite brand is fundamentally about parents enjoying their kids and coping. So the glorious, sometimes muddy messes your child gets into are, in the new brand identity, accompanied by uncluttered layouts and clean type, often in a clean bounding box. Like the parents, that type is thoroughly modern, and, for a sans-serif, carries a great deal of warmth. And the photography is joyously colorful and candid.

View more design work

News