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Where the lion sleeps

The mission of Ritz-Carlton was to romance the sports and/or rock afficionado who can afford a top-end condo topping the LA Live complex in downtown LA, where Limited Edition Jordans may once have feared to tread. (Production note: project actually involved photographing a live lion.)

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Rich in every way

Rich media has never been more aptly named than in these targeted banners for the multimillion-dollar condos of the Ritz-Carlton at the downtown LA Live complex.

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King of the condo jungle

To underscore the promise that these Ritz-Carlton condos at LA Live rank among the finest in the city, the agency brought the ultra-luxury brand’s lion logo to literal life with a unique photo shoot at the Staples Center.

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