Diamond Foods has picked Duncan/Channon to lead branding, ad strategy, creative and media efforts for Pop Secret, the fastest-growing major microwave popcorn brand, and Diamond of California, the branded leader in the culinary nuts category.
Careers in advertising are long and hard. (That’s what she said.) To coincide with this year’s 3% Conference, we launched thatswhat3said.com, a place where women in advertising can give advice to female creatives who are just starting out. Visit the site, share it widely, and add to it.
Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.
Last week, The 3% Conference kicked off its third year in San Francisco and Duncan/Channon was not only proud to host their VIP Party at the Tip (see above), but several of us were able to attend and be inspired. A recap of some of our favorite moments are below.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.