At StubHub, the only surprise is at the end of this new commercial — part of a Q4 campaign that includes TV, digital, print and the multitalented Ticket Oak’s radio debut. The effort highlights that scoring good tickets at StubHub couldn’t be easier — or less aggravating — because there are never extra fees. Unlike the other guys, what you see at the start is what you pay at checkout. It’s called All-In-Pricing. Throw in a Fan Rewards program with discounts and seat upgrades for frequent users, and see how, at StubHub, fairytales always come true.
Listen to the radio spot below.
The coolest deciduous dude you’ll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare. But for the whole strange story, you’ll have to see StubHub’s just-launched Spring-Summer campaign. Created by agency-of-record Duncan/Channon (that’s us), fresh from its 4A’s O’Toole win for last year’s StubHub media plan, the new spots are focused on concert tickets and running on, among others, Jimmy Kimmel, American Idol, SNL and Mad Men. In addition, StubHub is sponsoring the Billboard, CMT and iHeartRadio awards, summer festival coverage on Pitchfork, and NPR’s First Listen Live, among a variety of rockin’ programming. And print ads will appear alongside music coverage in US Weekly and Entertainment Weekly. StubHub and Ticket Oak, we salute you.
If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you: First, the deciduous celeb was invited to bare all in ESPN magazine’s annual “Body Issue” — an honor and a horror, simultaneously (NSFW!). Second, he’s offering couples dubious marriage counseling in a new TV spot. Third, and no less impressive, he’s appearing on the sides of StubHub food trucks, dispensing “Hot Seats Eats” in major cities across the country. What’s more, T.O. is branching out into pop-up stores, appearing virtually and fully-animated, so fans can snap a selfie with their “favorite” (his description) star. And, finally, the big barker is all over the NFL homepage and ESPN properties, including Grantland, and continues to tear up social media, cracking wise and sporting exceedingly oversized shades.
View the full case study.
As good a story as a big deciduous talking tree, and its ad agency creators, could ask for, today’s Forbes article explains — with verifiable, off-the-charts consumer numbers — that StubHub’s Ticket Oak is an extremely hard worker. #thanksforbes #thanksticketoak
People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.
It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C. And it may be that the perils of fame are getting to the booming-voiced bark-wearer, as millions of his fans are sure to notice when a new spot drops on (appropriately enough) April 1.
Along with TV, directed once again by Mike Maguire of Biscuit Filmworks, the fully integrated campaign crosses all media and platforms, with print, out-of-home, homepage takeovers – on ESPN and Sports Illustrated – social media and more, all of it lovingly crafted by D/C.
The “more” involves train wraps and “city domination” media buys around key concert halls in New York, as well as “Venues that Rock,” a content partnership with Rolling Stone, featuring a branded hub page on rollingstone.com where users can read about iconic venues, compete to attend a private concert and find hot local tickets. The Rolling Stone program further includes a mix of editorial and advertorial and culminates with an invitation-only, StubHub-branded show by a notable up-and-coming artist.
The new campaign supports StubHub’s evolution from a site to buy great tickets to a site to discover great events – the platform for big nutty trees helping people have awesome weekends.
View the full case study. See more after the jump.
If you are a regular reader of this humble website then it’s entirely possible you’re mumbling to yourself: “Geez Louise, enough with the StubHub Ticket Oak already.” But, alas, the Ticket Oak’s rabid public cannot get enough. Ergo, this little holiday video. Please check it out, on the editor’s solemn pledge that this will be the final Oak-related silliness of annum 2012 (plus, it’s kinda funny).