Digital and social

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The loud, over-exuberant mini-me’s who are the stars of this campaign lend themselves well to the digital world — whether they are leaping from a banner to take over a page or performing their superstitious fan-dance next to a headline or, in an audio spot created for Pandora, doing a Jekyll-and-Hyde from mild-mannered acupuncturist to barking metalhead.

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Marc of distinction

It’s not surprising that Marc Jacobs, the shining light of American fashion, guards his brand closely. It’s also not surprising that his new partner, Sephora, wants to move some units. Put them together in banners and email that not only work hard, but look great doing it.

View more Marc Jacobs Beauty work

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Return of the native

Despite the fact that it ultimately prints books, Blurb is really a digital native, that lives and dies online. With its rich, beautiful photography and commitment to design, the company’s books make for a striking tablet campaign, no less than compelling banners and email.

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These train cases full of Sephora product were delivered to nail artists and social media makeup and fashion mavens in the hopes of planting a seed about the company’s wildly colorful, uniquely fun new nail lacquer, Formula X. And this large online community erupted with enthusiasm.