Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this done?” moment when an ambitious goal or daunting project lands on our desk. In a colorful, quirky world that’s hip to Upwork’s freelance platform, managers transform their nagging anxiety into the thrill of making things happen. The creative aims to raise awareness of the ability to hire freelancers online as Upwork seeks to disrupt traditional hiring models that can be too slow for the modern pace of business.
For yesterday’s midterms, a big chunk of DCers added the title poll worker to their already sparkling resumes. Spearheaded by our own J. Moe who worked the polls in 2016, employees volunteered for training and were assigned to precincts across the Bay Area. The persuasive Ms. Moe even convinced the crotchety old partners to pay for the time off, striking a blow for democracy everywhere. And the fine folks at MediaPost were kind enough to cover the effort.
DriveTime was purpose-built to be the auto dealer for all those with bad credit. Because it not only offered credit-crunched customers much-needed cars, but also acted as the bank extending loans where other financial institutions wouldn’t. Its proprietary algorithm evaluated consumers in a more holistic way, put tens of thousands behind the wheel and grew the company to a billion-dollar market leader.
But it was that algorithm, along with a suite of other consumer-focused technological innovations, that propelled DriveTime to consider a new, wider audience. The innovative online services they provide, like knowing your down and monthly payments on a particular vehicle in just two minutes, are valuable to any consumer and really represent a smarter car-buying process.
That new direction is front and center in a new $50 million campaign launching today. Shot by the Perlorian Brothers with stunning visual effects by Freefolk, the spots ask the all-important question: if you’re not buying your car at DriveTime, how smart are you?
We were all touched by the devastating fires and did what we could in the moment, but what about now? With the holidays approaching and media attention turning elsewhere, how can we still help and what are the best places to focus our resources and time?
A group of concerned DCers created the following resource for our people to refer to, but we thought we’d publish it for anyone out there looking to help, too.
The easiest way to help is simply to donate money, and there are many legitimate ways to do that. We made our donations to Tipping Point Emergency Relief Fund and did so through Google.org’s fundraising campaign that matches donations up to $1 million.
Here’s a link to a community-generated document that outlines household items that are most needed.
The Redwood Empire Food Bank continues to help the community by accepting and distributing non-perishable food donations. You can drop non-perishable food (no glass) at their location at 3990 Brickway Blvd. in Santa Rosa. You can also donate gift cards to Hands on Bay Area.
A lot of companies, ours included, offer employees a day (or days) of service option. If yours does, helping out in the North Bay would certainly be a great use of that time. Because while it’s going to take years to recover, a willing pair of hands, even for a day, will help the work go faster. It should be noted that they don’t want people, no matter how well-intentioned, just showing up. Here’s a current list of organizations looking for volunteers.
Together, we can make a real difference. Happy holidays to you all.
A quick shout out to the D/C fan (or fans) in Mongolia that visited the site last week. We see you.
Every so often, when heads hang low and the direction forward seems uncertain, our Executive Creative Director emerges from his sanctum sanctorum with an important message on the state of advertising. Whether it’s the entropic role of cognitive dissonance in the brand relationship or the blurring modalities of modern media, his sage words act as a shining beacon lighting the way toward a new dawn of understanding. Please enjoy this latest dispatch. Here’s hoping its wisdom will help us all weather the stormy seas of 2009.
Parker, Anne and Joe are out of the office today. We’ll go ahead and assume there’s a good reason.
Cheney, that is. Our esteemed VP was the subject of a recent ad, postcard, DM package and email for CREDO Mobile, created by D/C. CREDO’s mission for the last 22 years has been to support progressive causes, in part through donating a percentage of revenues to progressive nonprofits (ACLU, Doctors without Borders, Greenpeace, etc.). And what they wanted to point out to progressive folks still using other mobile phone companies is that this may not actually be the neutral choice consumers think it is, that some of those other providers are in fact sending political donations to crazy right-wingers — including the aforementioned Dick. Of course, there was no other way to approach this topic but with humor, and today CREDO received the following missive from one of their long distance customers:
To whom it may concern:
As a long term Working Assets (now CREDO) customer, I just have to send you a note to tell you how much I love, love, LOVE your new ad campaign. I received the “Did your phone help elect Bush/Cheney” postcard mailer and not only laughed for 10 minutes, but took the thing to a party this afternoon and shared it with a large group of friends. I’ve worked in marketing for 15 years and never worked for a company that had the you-know-what to send such an honest, irreverently funny, and effective marketing piece. Your marketing department should be commended as should the people that supported using this campaign. BRAVO, BRAVO, BRAVO!!!
Signed a happy, loyal customer!!
P.S. Keep up the great work!
THIS JUST IN: Cheney postcard earns big ups at big marketing website.