While the competition focuses on transaction and technology, Grubhub really understands the near magical moment that occurs when the “food’s here.” To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Texas with real people who were really friends. No actors. No scripts. No sets. Because sometimes it takes a late night over tacos al pastor to discover that you’re long lost moisture bros. You can dig into our launch spot above or dive in to some positive press coverage here: Advertising Age, The Drum, Egotist, Crain’s, and Best Ads on TV.
The women of the wildly successful DriveTime campaign are back to help out more wannabe car buyers. This time, we get a glimpse into their private lives as they hit the nail salon and rap along to the inimitable beats of Bay Area legend, E-40. But, as usual, they’ve still got their mind on saving you money and saving you money on their mind.
When you use Ebates, you get cash back for the normal online shopping you were already going to do. No catch. Which seems a little hard to believe, so people are naturally skeptical. This new campaign from DC tackles that misperception head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt exists). “If even the pathologically skeptical among us can see the light, surely we can, too,” said executive creative director, Anne Elisco-Lemme, before getting 6% back on some strappy sandals.
The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen today. Look for us back in the examination room delving into the close relationships between JMH physicians and patients. A couple unique new characters demonstrate how John Muir docs listen, explain and really collaborate to find the solution that works best for each patient.
Already honored as Best in Show at the AdAge/Modern Healthcare awards, D/C’s “Wake Up” campaign kept its roll going in New York Thursday night, snaring silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success. “Wake Up” is DC’s campaign for the California Tobacco Control Program.
The latest honor comes on the heels of a big win last month in the BIG Star Awards, presented by the San Francisco Bay Area Innovation Group, which named “Wake Up” Campaign of the Year, as well as recognition for the StillBlowingSmoke.org website at the tenth annual Pixel Awards.
Introduced last summer, “Wake Up” was the first major campaign in the nation to target the surging use of e-cigarettes, especially among young adults, and has helped spur debate and legislative action across the country. The campaign’s next installment has just launched.
Their youthful target wasn’t even born when, working out of an old Seattle transmission shop, a couple of beer-lovers who thought they knew better brewed up their first batch of Redhook. Thus was born a craft beer movement that no one had yet thought to call a craft beer movement. Picking up on the brand’s rich origins story, D/C’s new campaign puts “The Grandaddy of Craft” (as the brand tagline has it), alongside a host of other “Seattle Originals” (as the campaign has it). There’s real-life Seattle superhero Phoenix Jones and Seattle’s own King of Rock ’n’ Roll, El Vez. And the Queen City’s Matthew Inman, creator of the wildly popular web comic, The Oatmeal. Redhook, the effort reminds those too young to remember, is not only part of Seattle history and beer history, it’s part of the proudly inventive local community. Launching today, the campaign is playing out across Seattle and an inventive mix of billboards, wild postings, stencils powerwashed onto sidewalks, radio and digital — from paid social to native content to geo-fenced mobile banners near the billboards.
The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign, which breaks today. Among other critical issues the guys are addressing is the social media disease of FOMO, aka Fear of Missing Out. And once again, the answer involves an island-style attitude adjustment chased with a cold bottle of “Liquid Aloha.” This year’s campaign sees the brand adding Seattle to select markets on the East and West coasts. The media mix includes spot-TV, MLB partnerships and video and banners across a variety of digital platforms, including Spotify, Hulu, Facebook and Instagram.
“There Must Be Something in the Water” is the new tagline and name for D/C’s new campaign, launching today, for longtime client Tahoe South. With non-stop entertainment, comprehensive outdoor activities and a pristine natural setting — including its deep-blue centerpiece — the south side of Lake Tahoe has everything a visitor could need to get out of her comfort zone and into a personal transformation. Through a series of 15-second TV spots, digital video, digital radio, banners and social, this relaunch gives the brand a new look and feel, while maintaining the tongue-in-cheek Tahoe South voice.