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One of the cooler new parts of the already pretty cool media plan DC created for Kona Brewing’s 2017 push is a special integrated program with CBS. In addition to our regular spots running during their highly rated Thursday (aka “Little Friday”) primetime lineup, CBS and DC also created special California spots shot on location in LA, Orange County, San Diego, Sacramento and San Francisco. The Hawaiian and Californian spots will run in tandem and also live on local CBS websites. Watch as our brothers spread their island wisdom across the Golden State.

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DC just launched a brand new campaign for brand new client, So Delicious. In response to growing demand for plant-based foods, the inaugural work, which spans products across the So Delicious portfolio, emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable. Look for digital videos and print ads running throughout the summer (aka ice cream season).

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Our Hawaiian brethren are back to help us hapless haoles sort out our skewed work/life balance. This time around, they take on the Mainland’s social media absorption among other questionable uses of time. The new vids will run on Facebook in conjunction with TV spots in select markets. The work’s already receiving some nice coverage on Creativity, The Drum and Adweek’s Agency Spy. The Dear Mainland campaign continues to be a great success for Kona Brewing with sales increases in excess of 30% and a coveted spot in the top ten of all craft beer.

 
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While the competition focuses on transaction and technology, Grubhub really understands the near magical moment that occurs when the “food’s here.” To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Texas with real people who were really friends. No actors. No scripts. No sets. Because sometimes it takes a late night over tacos al pastor to discover that you’re long lost moisture bros. You can dig into our launch spot above or dive in to some positive press coverage here: Advertising Age, The Drum, Egotist, Crain’s, and Best Ads on TV.

The women of the wildly successful DriveTime campaign are back to help out more wannabe car buyers. This time, we get a glimpse into their private lives as they hit the nail salon and rap along to the inimitable beats of Bay Area legend, E-40. But, as usual, they’ve still got their mind on saving you money and saving you money on their mind.

When you use Ebates, you get cash back for the normal online shopping you were already going to do. No catch. Which seems a little hard to believe, so people are naturally skeptical. This new campaign from DC tackles that misperception head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt exists). “If even the pathologically skeptical among us can see the light, surely we can, too,” said executive creative director, Anne Elisco-Lemme, before getting 6% back on some strappy sandals.

The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen today. Look for us back in the examination room delving into the close relationships between JMH physicians and patients. A couple unique new characters demonstrate how John Muir docs listen, explain and really collaborate to find the solution that works best for each patient.

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Already honored as Best in Show at the AdAge/Modern Healthcare awards, D/C’s “Wake Up” campaign kept its roll going in New York Thursday night, snaring silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success. “Wake Up” is DC’s campaign for the California Tobacco Control Program.

The latest honor comes on the heels of a big win last month in the BIG Star Awards, presented by the San Francisco Bay Area Innovation Group, which named “Wake Up” Campaign of the Year, as well as recognition for the StillBlowingSmoke.org website at the tenth annual Pixel Awards.

Introduced last summer, “Wake Up” was the first major campaign in the nation to target the surging use of e-cigarettes, especially among young adults, and has helped spur debate and legislative action across the country. The campaign’s next installment has just launched.

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