DC is thrilled to announce the arrival of not only a true talent, but an important new agency offering. Today, we welcome MJ Deery as the first director of our social purpose practice. “In an increasingly connected world and given our current political climate, a brand’s values, actions and social impact matter more than they arguably ever have,” said CCO and partner, Michael Lemme. “It’s no longer optional. It’s a vital component of a healthy brand.”
“We’ve always marveled at MJ’s gift for strategic insight, creative leadership and artful storytelling, but it became clear we needed to create a purpose-driven role for her when she revealed a deep personal passion and understanding of how consumer expectations, social media and politics are transforming the role of brands as citizens.”
Prior to joining DC, MJ served as a creative director at Mekanism where she worked on campaigns for Nordstrom, Jim Beam and Alaska Airlines. Her brand-side experience includes copywriting roles at Gap and Levi’s Strauss & Co. And to further prove she’s no slouch in the typing department, MJ holds an MFA in creative writing and literature from Emerson College, and has published short stories in literary journals around the country. Here’s what she had to say:
“DC’s campaigns to call out big tobacco for the California Tobacco Control Program and to herald doctors who actually listen for John Muir Health showed me they make work that matters. They were the first agency I pitched to create this role because of their work and our shared perspective on how human connections, transparency and values shape our experience.”
Welcome aboard, MJ.
It’s a red-letter day around here as the agency proudly launches a new logo, look and website, along with some important new leadership. In addition to the four partners and longtime communications planning director, Leslie Diard, Jamie Katz will now lead the account management practice, Rachel Hermansader will be the agency’s first director of marketing and business development and Anne Elisco-Lemme will serve as the sole executive creative director. (Shout out to Timothy Archibald for the handsome photo.)
CCO Michael Lemme led the rebrand. “Our new mark is custom-made – hat tip to our co-conspirators in Helsinki / Amsterdam / Den Haag, Underware. In the context of increasingly algorithmic and measured marketing, we wanted our identity to be a symbol of the incalculable, unpredictable role of creativity and personal expression in every aspect of our work.”
And because the logo is so wonderfully peculiar, the agency doesn’t just expect, but welcomes, troll commentary. So much so, we’ve even created this helpful video to get the troll juices flowing. Let us have it. (Special thanks to The Cabinet and Feintly for letting us abuse their goodwill.)
by Adam Flynn, D/C brand strategist
A few weeks later, and we’re still reverberating from this season of Game of Thrones. Acclaimed as the capstone to our current “golden age of television,” Thrones soaks us in thousands of years of fantasy history, four religions, foreign languages with 14 words for “horse,” and yet we are still able to recognize, love, and mourn a vast assortment of characters. This is all the more ironic given that George R.R. Martin began writing Thrones after half a decade in Hollywood, determined to craft a story nigh-impossible to film.
He was right. By the standards of late 1980s television, GoT was completely untenable. It was too big, too complex, too expensive, and too explicit. Part of the reason for the golden era we’re in is that the experience of watching and following a series is fundamentally different from what it once was.
by Adam Flynn, D/C brand strategist
In a paper for the Nesson Center for Internet Geophysics, Tim Hwang and Adi Kamdar argue that the declining effectiveness of standard online advertising (admittedly a debated topic) will push further market consolidation, encroachment on privacy, and blurring of lines between content and advertising. These trends, hotly-discussed last year, show little sign of abating in 2014. So, if we are where they say we are, how might organizations and brands best navigate this transition in a way that leads to positive results for all concerned?
The first step might be making sure you’re not being creepy.
What do we mean by that?