After many successful years, along with a well-deserved induction into Adweek’s Mascot Hall of Fame, StubHub’s Ticket Oak has been sent to live on a big farm in the countryside where he’s very happy and not dead at all so stop with the questions already.
Today a new campaign emerges from that puppet’s long, weird shadow. Called “Let Your Fan Out,” the work champions StubHub as more than a place to get a ticket you want, but rather a place that knows when there’s a ticket you want before you even know you want it. As such, even the busiest of people will find more opportunities to let their previously neglected inner fans out.
A robust TV buy, starting with a spot on tonight’s telecast of Monday Night Football, is matched with a deep digital presence, including all manner of rich media, scores of page takeovers on sites like ESPN and streaming video pretty much everywhere video streams.
Plus, all the work features StubHub’s sharp new brand ID, also created by D/C. More on that below.
The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work includes brand repositioning, a refreshed brand identity system and integrated marketing campaign, and new brand photography produced in collaboration with Cynthia Perez. It encourages parents both to embrace the chaos and to come prepared.
“We’re thrilled to help reintroduce a brand that has been a category leader for nearly a century,” said our chief creative officer and partner, Michael Lemme. “Frankly, this is what we love and do best, and we look forward to building on the great heritage of Stride Rite to engage a whole new generation of moms and dads.”
A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual. Much appreciation is due the visionary client, not to mention the insightful (and handsome? beautiful?) judges, who saw fit to include D/C among such exalted company.
View the full case study.
In the last three years, the happy egg co, a division of Noble Foods, has rocketed from startup brand to the UK’s dominant egg purveyor. And they’ve done so by offering eggs from hens that are not just liberated from cages and then confined to stifling barns, but that live in actual green pastures. Truly free-range, no spin about it. This fall, after galvanizing the British public, the happy egg co. is coming to the US. And, following a pitch, they hired a truly free-range agency – the uncageable Duncan/Channon – to develop a digital brand in the US.
The mission was two-fold: create a voice that speaks authentic American and develop a digital presence that lives where US shoppers live. With 25% of US consumers using smartphones to look up product info while shopping in stores, that means a website that is fully responsive – designed to know what device the shopper is on, its screen size and to adjust, seamlessly. The site tells consumers all about “the girls,” their humane habitat and the difference between “cage-free” and “free range” in quirky copy and a half-dozen videos shot on the farm by the D/C team.
In addition, there are “egg-centric” recipes, games and chicken jokes for kids and, shortly after launch, celebrity chefs joining in, also on video. Social sharing features allow the connected-mom target to do what she likes to do: easily share with friends on Facebook, Twitter, Google+, Pinterest and via email. But, most importantly, the site finally and unequivocally answers the age-old question: which came first, the chicken or the egg?
See more after the jump.
Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.
The friendly, but efficient, new ID illustrates the power of “You+Marqeta,” as the company and its card add to a consumer’s purchasing capacity across a range of categories. The new site, among other functions, has to quickly educate consumers about the company’s novel approach, while communicating a series of offers and quantifying each user’s point total. And that’s just on the consumer side. The website also has to address the educating and enrolling of businesses. The biggest UX challenge was taking this large amount of complex information and making it appealingly simple, as easy as a trip down the supermarket aisle.
View the full case study.
There are actually two Lake Tahoes, north and south. With a half-dozen isolated resorts and few winter activities beyond skiing, it has been easy for consumers to grok an image of the north as the lake’s quiet side. On the other hand, with tons to do at every hour and for every budget, including great skiing at every skill level and conveniently located bars, restaurants, shopping and 24/7 gaming, it has been tough for consumers to envision a singular image of the south — or for marketers to project one cohesive brand.
No longer. The Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South. The strategy embraces the truth of the destination, that it’s the place for the up-all-day-and-night visitor, and the brand identity celebrates this spirit. The website is curated by local experts and serves as a digital concierge to the region, connecting visitors and would-be visitors to the best web content about Tahoe South, as well as relevant real-time feeds from YouTube, Flickr, Facebook and Twitter.
View the full case study.
First: Creative Review, the prestigious British journal of “Advertising, design and visual culture,” selected D/C’s identity and packaging for Farrier for the magazine’s 2011 annual. Farrier is a division of Jackson Family Wines, the ultra-premium division of Kendall-Jackson.
Next: Farrier took Best of Show at the 2011 SF Addys.
Now: Last night, in the 2011 One Show, D/C (alone among SF agencies, if we may be so crass) grabbed a Bronze Pencil for Design for the mighty Farrier. Ups (again) to Patrick Nistler and the whole D/C wine team.
Though the work just launched, the SF Egotist has already said they’re some of the prettiest print ads since Gutenberg. And the banners pick up the same rich, allusive design and gorgeous photography. And every element of this multi-million-dollar campaign incorporates a refreshed brand identity and rests on a completely renovated brand platform — all authored by Duncan/Channon, in collaboration with agency-of-record client Blurb.
For those not among the 1.5 million who have already created a volume of their own photography, memoirs, wedding pictures or the like, Blurb is the leader in helping people make beautiful printed books via the web. Their service includes pro-level, yet easy-to-use, design tools and a fail-safe production process delivering budget-defying quality.
In September, Blurb came to D/C, the leader in helping beautiful printed book companies become more famous, to explore positioning, target, competitive and other strategic issues — to create the company’s brand story. The print and online campaign, which reminds the audience they’ve probably accumulated several books’ worth of material already, draws directly on those efforts.
The media plan, courtesy of D/C’s Communications Planning department, includes Dwell, National Geographic Traveler, American Photo and Elle Decor, among others, for the print, and Popular Photography, NatGeo and creative professional sites like Behance and Coroflot, for the banners, which also tie in to the company’s social media efforts.
Kudos to Blurb and their D/C team, as they look forward to [choose your publishing-related cliche: the next chapter; the next bestseller; turning the page; closing the book; returning overdue books to the library of loquaciousness].
View the full case study.