News
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Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta, where classic Gallic fare cozies up to classic Nordic. With a pedigree of Perbacco and Barbacco, and a name and identity by the chefs de branding at Duncan/Channon, this is guaranteed to be the hottest reservation of 2016. (Got room for two on Friday night?)

After many successful years, along with a well-deserved induction into Adweek’s Mascot Hall of Fame, StubHub’s Ticket Oak has been sent to live on a big farm in the countryside where he’s very happy and not dead at all so stop with the questions already.

Today a new campaign emerges from that puppet’s long, weird shadow. Called “Let Your Fan Out,” the work champions StubHub as more than a place to get a ticket you want, but rather a place that knows when there’s a ticket you want before you even know you want it. As such, even the busiest of people will find more opportunities to let their previously neglected inner fans out.

A robust TV buy, starting with a spot on tonight’s telecast of Monday Night Football, is matched with a deep digital presence, including all manner of rich media, scores of page takeovers on sites like ESPN and streaming video pretty much everywhere video streams.

Plus, all the work features StubHub’s sharp new brand ID, also created by D/C. More on that below.

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A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual. Much appreciation is due the visionary client, not to mention the insightful (and handsome? beautiful?) judges, who saw fit to include D/C among such exalted company.

View the full case study.

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Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.

The friendly, but efficient, new ID illustrates the power of “You+Marqeta,” as the company and its card add to a consumer’s purchasing capacity across a range of categories. The new site, among other functions, has to quickly educate consumers about the company’s novel approach, while communicating a series of offers and quantifying each user’s point total. And that’s just on the consumer side. The website also has to address the educating and enrolling of businesses. The biggest UX challenge was taking this large amount of complex information and making it appealingly simple, as easy as a trip down the supermarket aisle.

View the full case study.

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There are actually two Lake Tahoes, north and south. With a half-dozen isolated resorts and few winter activities beyond skiing, it has been easy for consumers to grok an image of the north as the lake’s quiet side. On the other hand, with tons to do at every hour and for every budget, including great skiing at every skill level and conveniently located bars, restaurants, shopping and 24/7 gaming, it has been tough for consumers to envision a singular image of the south — or for marketers to project one cohesive brand.

No longer. The Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South. The strategy embraces the truth of the destination, that it’s the place for the up-all-day-and-night visitor, and the brand identity celebrates this spirit. The website is curated by local experts and serves as a digital concierge to the region, connecting visitors and would-be visitors to the best web content about Tahoe South, as well as relevant real-time feeds from YouTube, Flickr, Facebook and Twitter.

View the full case study.

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Though the work just launched, the SF Egotist has already said they’re some of the prettiest print ads since Gutenberg. And the banners pick up the same rich, allusive design and gorgeous photography. And every element of this multi-million-dollar campaign incorporates a refreshed brand identity and rests on a completely renovated brand platform — all authored by Duncan/Channon, in collaboration with agency-of-record client Blurb.

For those not among the 1.5 million who have already created a volume of their own photography, memoirs, wedding pictures or the like, Blurb is the leader in helping people make beautiful printed books via the web. Their service includes pro-level, yet easy-to-use, design tools and a fail-safe production process delivering budget-defying quality.

In September, Blurb came to D/C, the leader in helping beautiful printed book companies become more famous, to explore positioning, target, competitive and other strategic issues — to create the company’s brand story. The print and online campaign, which reminds the audience they’ve probably accumulated several books’ worth of material already, draws directly on those efforts.

The media plan, courtesy of D/C’s Communications Planning department, includes Dwell, National Geographic Traveler, American Photo and Elle Decor, among others, for the print, and Popular Photography, NatGeo and creative professional sites like Behance and Coroflot, for the banners, which also tie in to the company’s social media efforts.

Kudos to Blurb and their D/C team, as they look forward to [choose your publishing-related cliche: the next chapter; the next bestseller; turning the page; closing the book; returning overdue books to the library of loquaciousness].

View the full case study.

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Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance. The prize is given for concept, design and strategy. As explained in the entry package, the revamped identity system and type-only Esurance logo was designed to deliver a singular message: that the company that pretty much invented online car insurance continues to innovate on behalf of busy consumers, always working to make the process of buying or using its products more intuitive, more convenient, more transparent and more friendly. It’s about smartness in the service of simplicity. The Merit award means D/C’s work ranks among the world’s most successful rebrands in 2010, alongside rebrands of Audi, Sprint Nextel and Subaru Australia. D/C won for the Hard Rock rebrand in 2007.

View the full case study.

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Created for Jackson Family Wines (of Kendall-Jackson fame), Farrier is a brand that D/C helped build from the ground up. The client came with a plot of land in Sonoma’s Alexander Valley and a challenge — create a wine brand that embodies the heritage of that singular place.

The overall concept taps into the sense of community that has historically played such an important role in rural life. Jackson Family Wines has always been guided by a strong appreciation for the land. And, as a family business, it is deeply rooted in the community. It seemed natural for Farrier to pay tribute to these things.

The design tells the story of a blacksmith shop that had been on the property in the 1800s. It was a place where the local farrier (or horseshoe fitter, for those of you not familiar with equine parlance) plied his trade and the townsfolk gathered to socialize. Reinforcing the handcrafted quality of the wine, the packaging mirrors the look of an old newspaper and the language adopts an endearingly olde-school colloquial tone. The red wine uses a more traditional wrap label, while the whites are adorned with a die-cut “F.”

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Case Studies