It all started with a groundbreaking website – the first ever to use Microsoft’s Deep Zoom technology – enabling rock fans to get extremely up-close-and-personal with Hard Rock’s worldwide memorabilia collection. The site, now featuring over 1,300 priceless pieces of rock history (en route to thousands more), was an immediate popular success. The addition of a Facebook fan page and Facebook Connect functionality allow for more dynamic and social interactions.

But even as development continues on still more amazing editions of the website, Facebook community and memorabilia widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties.

Working with Hard Rock’s technology, property-development and memorabilia teams, and our friends and software development partner Vertigo, Duncan/Channon designed and produced three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe.

Check out the videos, widget and images below:

 
Hard Rock Memorabilia on Microsoft Surface

 
Hard Rock Booth Interactive

 
Hard Rock Memorabilia Deep Zoom website – Visit the live site
First unveiled at Microsoft’s MIX conference in Las Vegas, the collection has since grown to over 1,300 items (and counting).

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Hard Rock Memorabilia embeddable widgets

 
Hard Rock Memorabilia on Facebook – Visit the live site

 
And there you have it. As the man said, Rock is King.