Posted in Point-of-sale | 6 January 2009 | by D/C
When it came time to design a wine rack for Sterling Vineyards, the D/C team (and our delightfully forward-thinking clients) looked beyond the standard conventions of POS materials. We turned to well-known SF furniture designer Derek Chen to put a fresh modern spin on an in-store display, something that too often blends into the background. What emerged was a wine rack that’s functional, innovative and let’s face it, just plain cool. Enjoy it at a wine purveyor near you in Spring, 2009.
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It’s a larger-than-life California wine named after a real-life, larger-than-life rooster that toured with the Texas Circus at the turn of the 20th century. The bird behemoth, officially known as “HRM Rex Goliath,” once weighed in at a sideshow-worthy 47 pounds, and he’s now set to become a 21st century celebrity as star of the Rex Goliath winery’s first-ever brand campaign. Hatched (sorry) by Duncan/Channon and just launched nationally in newspapers, point-of-sale and outdoor, the campaign uses hand-painted, vintage circus art to communicate the nature of both the big, bold wines and the big, bold brand itself. D/C commissioned Seattle painter Dennis Clouse to create the artwork. Rex Goliath is a division of Constellation Wines, the 47-pound rooster among world wine producers.
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D/C and Murphy-Goode Winery are at it again. The fun-loving brand’s holiday promotion encourages you to eschew your traditional seasonal snore-a-thons and throw your own White Elephant party. The campaign features case cards and neckers in the shape of (what else) a white elephant, as well as a special section on the Murphy-Goode website explaining exactly how to throw your White Elephant party, complete with an online “Gift-O-Matic” game to help you choose the perfect (or perfectly tacky, as the case may be) gift to bring along. An in-store mass display ties it all together with gift bags and gift wrap, so no matter what kind of a crazy gift people up with (lawn gnome, anyone?), at least they’ll get something in their glass that they can enjoy.
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