Though the work just launched, the SF Egotist has already said they’re some of the prettiest print ads since Gutenberg. And the banners pick up the same rich, allusive design and gorgeous photography. And every element of this multi-million-dollar campaign incorporates a refreshed brand identity and rests on a completely renovated brand platform — all authored by Duncan/Channon, in collaboration with agency-of-record client Blurb.
For those not among the 1.5 million who have already created a volume of their own photography, memoirs, wedding pictures or the like, Blurb is the leader in helping people make beautiful printed books via the web. Their service includes pro-level, yet easy-to-use, design tools and a fail-safe production process delivering budget-defying quality.
See the work after the jump. Continue reading
Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance. The prize is given for concept, design and strategy. As explained in the entry package, the revamped identity system and type-only Esurance logo was designed to deliver a singular message: that the company that pretty much invented online car insurance continues to innovate on behalf of busy consumers, always working to make the process of buying or using its products more intuitive, more convenient, more transparent and more friendly. It’s about smartness in the service of simplicity. The Merit award means D/C’s work ranks among the world’s most successful rebrands in 2010, alongside rebrands of Audi, Sprint Nextel and Subaru Australia. D/C won for the Hard Rock rebrand in 2007.
See more images on Flickr or after the jump. Continue reading
You might expect to see the venerable lion logo of the Ritz-Carlton Residences in Beverly Hills or Malibu. You don’t expect to see it in downtown LA near neighborhoods realtors politely refer to as “transitional.” The agency needed to paint a vivid picture for Ritz’s well-heeled customer of what it would be like to live in an area that only a few years ago they wouldn’t even visit. So rather than show the residences, which people are rightly inclined to believe are luxurious, the campaign — which includes banners, collateral and a new website, in addition to newspaper and magazine ads — puts the focus on the amazing sports, entertainment and dining options just outside their stylish front door.
More images after the jump and on Flickr.
In a well-deserved tribute to the agency’s interactive team, Duncan/Channon is being honored in this year’s Communications Arts Interactive Annual for the Hard Rock Booth Interactive.
Judge Rachel Pasqua pretty much hit the nail on the head when she described the interface, created for the new generation of Hard Rock Cafes, as “an innovative combination of social and touchscreen technology with a tactile twist on the old restaurant booth jukebox that lets users thumb through the memorabilia and cast their vote for the next video.”
Also honored in the CA Annual is the Rock Wall™, a sister project designed and developed by Obscura Digital which, like the booth interface, builds on the D/C-created Hard Rock memorabilia website. Big ups to them, to D/C’s development partners at Vertigo, and especially to Joe Tenczar and the Hard Rock team.
More Hard Rock interactive here.
The complete Hard Rock rebrand story here.
It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan/Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock’s memorabilia collection without having to travel. The site, now featuring 1,100 priceless pieces of rock history (en route to thousands more), was an immediate popular success – and a critical one, too, winning D/C two Webby honors.
But even as development continues on still more amazing editions of the site and its widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties, starting with the new flagship cafe opening today on the Las Vegas Strip.
Working with Hard Rock’s crack technology, property-development and memorabilia teams, and our friends and software development partner Vertigo, D/C designed three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s 38 booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe. The agency also consulted with Obscura Digital on the Rock Wall™ – a massive (18 x 4 ft.), interactive display that enables six simultaneous guests to explore Hard Rock memorabilia with their fingertips.
There’s more. And more to come. But, honestly, isn’t that enough?
Many thanks to everyone at Hard Rock HQ, the indefatigable Vertigo, Coleman Technologies, Obscura Digital and Technomedia Solutions – everyone who made this impossible project, well, possible.
Videos and links to more images after the jump.
Posted in Digital | 21 June 2009 | by D/C
This just in: Duncan/Channon has been awarded two prestigious National ADDY Awards, for the much-honored, Deep Zoom-based Hard Rock memorabilia website (plus embeddable widget) and our own new, blogalicious site. Competing against, well, just about every ad agency in the entire ad universe, digital and analog, all of whom had received either silver or gold in regional ADDYs in order to qualify, D/C took home hard-earned silvers in the categories of Consumer Website and Interactive Self-Promotion. Hooray for brilliant ADDY judges.
Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone — including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).
So if you’re out and about and overcome by a sudden and insatiable need to see Morrison’s ripped leather pants, you totally can. Here’s how:
There’s no other winery like it. And now there’s no other winery site like it.
Murphy-Goode was started 23 years ago almost on a lark by three wine-drinking, poker-playing, practical-joking buddies, and, even as it’s now ensconced among the Jackson Family Wines, it continues to operate on the principle that winemaking should be at least as fun as wine.
That’s the same principle behind Duncan/Channon’s development, as part of a complete brand overhaul, of murphygoodewinery.com. (And maybe the same principle behind Duncan/Channon — no doubt, agency and client are a good pairing.)
So along with recipes, there are instructions for Texas Hold ’Em. Along with shots of bottles, there are shots of winemaker Dave Ready, Jr. in his favorite viking helmet, not to mention in his pre-winemaking rock band. Of course, there are official tasting notes for critics and real serious types to download. But there are also minute-long streaming-video snippets where Dave makes those notes come to amusing life.
With its funky family snapshots and self-consciously low-tech interactivity, the bigger story this website tells is of a highly collegial, highly genial — and highly un-corporate — winery that doesn’t just make a fine lineup of wines, but makes fun.