The first national campaign from the world’s largest ticket marketplace, StubHub, premieres this evening with a primetime spot on ESPN’s telecast of Opening Day. The integrated campaign from D/C features TV, print, outdoor and wild postings and touts StubHub as the place to get dream tickets for sports, concerts and more. And what do dream tickets afford the holder? Why nothing less than a dream experience, of course.
A concert TV spot, complete with flying, pyrotechnic-laden drum platform, was created in addition to the baseball spot and both will run on the major networks as well as Bravo, E!, ESPN and Comedy Central. Accompanying print ads can be found in Rolling Stone, Sports Illustrated, People and Esquire. And digital out-of-home and wild postings will be present in most major markets with a large presence in Times Square.
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Every new Sonic game offers players a new power or new characters, but what always brings the fans back is the pure, unadulterated speed of Sonic himself. Hence, the motivation behind D/C’s fourth live action spot for the venerable franchise. Using a Phantom HD high-speed camera shooting at 6,000 frames a second, the agency was able to capture an actual moving bullet, parodying the famous Edgerton strobe photos of the 1960s. Then it was composited with normal frame-rate action to complete the effect and — voila —the high-speed hedgehog is back.
(UPDATE 9/16: Looks like StubHub has a new fan. Communication Arts is featuring the spot in their Exhibit section. Check it.)
The world’s largest ticket marketplace, StubHub, a division of eBay, has scored a new general agency in Duncan/Channon.
On the eve of its tenth anniversary, StubHub is looking to reinforce its leadership in the category and expand awareness beyond its core sports-fan audience (balletomanes, take note). D/C has developed a comprehensive new campaign for the fall. The first TV spot broke today on ESPN, but you can enjoy it here. (For you production-enthusiasts, no CGI was used. Just good, old-fashioned forced perspective. Thanks, Steven Diller.)
For us, this one hits the bullseye: great creative serving a great client and a great cause.
Previewed as a rough cut on this site, Duncan/Channon’s WhyHunger PSA is now wrapped and shipping. It has been distributed to 92 stations in the top 10 US markets, and client and agency have high hopes that station managers will be enthusiastic about this eerily beautiful spot about the shameful problem of hunger in the world’s wealthiest country.
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Posted in Broadcast, Sega | 4 March 2008 | by D/C
This game was to be the resurrection of the then-flagging Sonic franchise, and D/C was tasked with convincing the target that these heroes were new and fresh. The TV spot did so by contrasting them with some other heroes that were decidedly neither. The commercial was featured in the annual AICP show as one of the year’s finest. Furthermore, no one died.
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