As anyone who has stayed up ’til 3 AM exploring it can attest (I’m looking at you, Bob Duncan), Ancestry.com is a fascinating and, yes, somewhat addictive experience. But while folks who’d gotten a taste were hooked, it seemed that the uninitiated didn’t know quite what was in store for them at the world’s largest online family history resource.
Enter a simple and compelling idea. Find people who are interested in their family history, but have never tried Ancestry.com, put them on camera and see what they discover. To bring their experiences to life, D/C enlisted the help of award-winning documentary filmmaker Sean Dunne. The result is sometimes poignant, sometimes funny and always totally real.
Look for D/C’s latest spots to roll out over the holiday break, complementing Ancestry’s existing work.
View the second spot after the jump. Continue reading
Sonic and Mario are gearing up to compete in the 2012 London Olympics next summer. Not sure if the Olympic committee is fully aware of it, but apparently a certain royal family is and recently hosted the mischievous duo at their palace. Or at least that’s the scenario sketched out in Duncan/Channon’s new spot for Sega’s upcoming Wii and Nintendo 3DS game “Sonic and Mario at the London 2012 Olympic Games.” Spot will run throughout North America, in Brazil and online in the EU. Both the game and commercial are aimed at the young and the young-at-heart. (But oldsters are welcome to watch, too.)
Check out the alternate Sonic ending.
Are you ready for some football (commercials)? Tune in to ESPN and elsewhere on your cable dial tonight to see the first post-NFL-lockout spot from the world’s largest ticket marketplace — and cherished Duncan/Channon client — StubHub. Print and out-of-home to come soon. Go, D/C Deamons!*
(*Inside joke. Refers to soccer team agency once sponsored that proceeded to misspell “Demons” on their jerseys.)
What do people want from their doctors? It starts with a little r-e-s-p-e-c-t. That’s what consumers told John Muir Health and, not coincidentally, what John Muir Health has delivered patients for decades. That insight is the basis for a comprehensive new campaign created by Duncan/Channon, JMH’s agency of record since July, 2010. The work is designed to reassure consumers, especially the moms who drive family healthcare decisions, that at John Muir Health patients are viewed as partners. Launching today, the effort ranges from TV, cinema and out-of-home to print, banners, mobile, Facebook and Pandora ads, and more. John Muir Health is one of California’s — and the nation’s — most highly-rated healthcare systems.
See more after the jump. Continue reading
All seven new Esurance commercials are now in rotation on network TV, premium cable outlets and/or the web. Once again, “techies,” the company’s programmers, vie with “feelies,” the Esurance phone reps, over who can serve customers better. These latest :30s mostly feature the characters that were introduced last spring, including Frank the Saver. The spots were created and developed by Duncan/Channon – in partnership with the Esurance marketing team – and produced by Company Films of LA. The director was Fred Goss. (More spots after the jump.)
Continue reading
A new 60-second spot for Citrix GoToMeeting, launching today and created by D/C, points out that connection and collaboration can truly make a difference in the world. And, frankly, you might want to grab a tissue before watching. The commercial is part of a comprehensive national campaign across traditional and digital channels designed to both elevate the brand and drive trial.
“The work — much of it created while collaborating using GoToMeeting — champions the idea that a product can be both incredibly simple and powerful at the same time,” said ECD Parker Channon. D/C began collaborating with Citrix in early 2011 and has been working on strategy and brand story, in addition to TV, radio, print and interactive.
The first national campaign from the world’s largest ticket marketplace, StubHub, premieres this evening with a primetime spot on ESPN’s telecast of Opening Day. The integrated campaign from D/C features TV, print, outdoor and wild postings and touts StubHub as the place to get dream tickets for sports, concerts and more. And what do dream tickets afford the holder? Why nothing less than a dream experience, of course.
A concert TV spot, complete with flying, pyrotechnic-laden drum platform, was created in addition to the baseball spot and both will run on the major networks as well as Bravo, E!, ESPN and Comedy Central. Accompanying print ads can be found in Rolling Stone, Sports Illustrated, People and Esquire. And digital out-of-home and wild postings will be present in most major markets with a large presence in Times Square.
See more after the jump. Continue reading
Every new Sonic game offers players a new power or new characters, but what always brings the fans back is the pure, unadulterated speed of Sonic himself. Hence, the motivation behind D/C’s fourth live action spot for the venerable franchise. Using a Phantom HD high-speed camera shooting at 6,000 frames a second, the agency was able to capture an actual moving bullet, parodying the famous Edgerton strobe photos of the 1960s. Then it was composited with normal frame-rate action to complete the effect and — voila —the high-speed hedgehog is back.
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