Posted in Broadcast, News | 13 January 2010 | by D/C
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Rarely do agencies get the opportunity to, literally, build a brand from the ground up – but for Sereno, The Center for Snoring Solutions, that’s exactly what Duncan/Channon did.
Over the last eight months, D/C implemented a comprehensive treatment plan for Sereno that included: naming, identity, outdoor, direct mail, television advertising (see the spot above), print, design, interactive, media planning and buying, strategy, and even interior design.
Needless to say, brand building like this is hard work, and it’s safe to assume the agency is in need of a good night’s sleep – almost as much as the patients that Sereno was designed to help.
If you’re in San Francisco and want to see Duncan/Channon’s prescription for a great brand, stop by Sereno in the Crocker Galleria – their doors opened on January 1st.
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For us, this one hits the bullseye: great creative serving a great client and a great cause.
Previewed as a rough cut on this site, Duncan/Channon’s WhyHunger PSA is now wrapped and shipping. It has been distributed to 92 stations in the top 10 US markets, and client and agency have high hopes that station managers will be enthusiastic about this eerily beautiful spot about the shameful problem of hunger in the world’s wealthiest country.
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It’s already being talked about as the latest “What is this world coming to???” pop cultural event. And, no, we’re not just talking about the videogame itself. We’re talking about the videogame’s commercial.
The game is “Condemned 2: Bloodshot”, the next-gen follow-up to Sega’s 2005 horror hit. And, most assuredly, it raises the bar for psychological terror and realistic hand-to-hand combat. But as the game’s launch approached, the Duncan/Channon creative team was faced with an even more terrifying challenge – how do you capture in a TV spot the demonic spirit of the scariest (arguably) game ever?
The ad’s concept is simple. Playing “Condemned 2” is so frightening it will continue to haunt your thoughts long after you’ve stopped playing. To do the game justice, the TV spot had to capture the raw, visceral brutality and gut-wrenching horror that are the game’s hallmarks. So, after an exhaustive search, D/C put its script into the capably bloodied hands of feature film director – and horror specialist – Jim Sonzero, fresh from directing Pulse.
Now, out of the perverse dedication of the production team and director, sick support from the clients at Sega and, of course, D/C’s own twisted creative prowess (hey, it’s our site, we gotta toot our horns a little) has emerged an ad that’s making gamers’ jaws’ drop – and stomachs turn – even as we speak.
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Deep down, most people feel like they still have a little rocker inside them. And this campaign, targeted at travelers and running on CNN Interational and throughout Hard Rock’s worldwide A/V system, reminded those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones. The TV is part of a comprehensive brand ad campaign that included print and point-of-purchase. The overall Hard Rock effort took top honors in the REBRAND 100 Global Awards in 2006.
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Posted in Broadcast, Sega | 4 March 2008 | by D/C
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This game was to be the resurrection of the then-flagging Sonic franchise, and D/C was tasked with convincing the target that these heroes were new and fresh. The TV spot did so by contrasting them with some other heroes that were decidedly neither. The commercial was featured in the annual AICP show as one of the year’s finest. Furthermore, no one died.
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Mention “South Lake Tahoe” and people think of a place where you’re just as likely to injure your liver as your ACL. This spot reminds them that while there is some serious nightlife to be found, there’s some serious skiing to balance it out.
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Now you don’t have to leave home to have a party. Good news for us all, but even better if you happen to be under house arrest, have a halo brace screwed into your cranium or lack an immune system.
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At some juncture in every budding romantic relationship, there is the “weekend away.” For guys, this basically means spending several hundred dollars for the privilege of not watching television. Fox Sports Mobile is here to service a man’s special needs.
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