Red Steel goes Wii Wii Wii all the way to the bank

Posted in Print, Ubisoft | 5 March 2008 | by D/C

The opening chop in D/C’s Sensei attack on the gamer target. This “confusing” teaser ad (turns out, it’s a bit of origami that allows you to turn the magazine page into a throwing star) generated 32,000 phone calls in the first 24 hours, started a wildfire across the blogosphere and helped make Red Steel the number-one-selling, non-Nintendo title for the Wii.

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Blue ribbon for Red Steel

Posted in Broadcast, Ubisoft | 27 February 2008 | by D/C

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Charmingly titled “You Suck,” D/C’s commercial for Ubisoft’s inaugural Wii title “Red Steel” was picked by the readers of Play magazine as their favorite of 2007. View the spot that bested all comers, including Microsoft Xbox’s nearly ubiquitous “Gears of War” ad. And from all of us at D/C, congratulations to Microsoft on second place!

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