All due respect from new John Muir Health campaign

Posted in Broadcast, News, Print, Digital, Outdoor, John Muir Health | 31 May 2011 | by D/C

What do people want from their doctors? It starts with a little r-e-s-p-e-c-t. That’s what consumers told John Muir Health and, not coincidentally, what John Muir Health has delivered patients for decades. That insight is the basis for a comprehensive new campaign created by Duncan/Channon, JMH’s agency of record since July, 2010. The work is designed to reassure consumers, especially the moms who drive family healthcare decisions, that at John Muir Health patients are viewed as partners. Launching today, the effort ranges from TV, cinema and out-of-home to print, banners, mobile, Facebook and Pandora ads, and more. John Muir Health is one of California’s — and the nation’s — most highly-rated healthcare systems.

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A healthy piece of new business

Posted in News, John Muir Health | 19 July 2010 | by D/C

After a successful year as John Muir Health’s media agency of record, Duncan/Channon was invited to pitch — and very pleased to win — creative duties as well. Kudos to D/C communications planning director, Leslie Diard, and her crack team for the stellar work that got the agency into the pitch in the first place. Initial creative for this venerable health care brand is expected to launch in early October. Watch this space for details.