Heavenly: black diamond for apres-ski

Posted in Outdoor, Heavenly Ski Resort | 5 March 2008 | by D/C

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Highway 395 is a long, congested stretch of asphalt connecting the greater Los Angeles area with Mammoth Ski Resort. If you ski at Mammoth, you drive that road. And if Mammoth has a problem, it’s that they roll up the sidewalks when they shut off the lifts. So D/C’s crack media department bought boards up and down 395, and D/C’s ace creative department put together a series of tongue-in-cheek ads trumpeting Heavenly’s non-stop nightlife. The result? Angelenos traversed over in droves.

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Heavenly’s take-your-liver-out-to-ski spot

Posted in Broadcast, Heavenly Ski Resort | 3 March 2008 | by D/C

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Mention “South Lake Tahoe” and people think of a place where you’re just as likely to injure your liver as your ACL. This spot reminds them that while there is some serious nightlife to be found, there’s some serious skiing to balance it out.

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