Clos du Bois

C’est Clos du Bois, le all-American

Posted in Clos du Bois | 4 March 2008 | by D/C

Clos Du Bois Print

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No vineyard or oak barrel shots. And no copy about “hand-crafting” or a “thousand decisions well-made.” Instead, the D/C creative team made the decision to hand-craft fun, deceptively simple ads that target the brand’s 25-35-year-old female target and tout the winery’s French name and its California home. Part of a comprehensive, multi-media campaign that helped drive CdB’s sales from 700k annual cases to over 2 mill.

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Clos du Bois puts accent on sales

Posted in Clos du Bois, Outdoor | 4 March 2008 | by D/C

clos-du-bois-french-outdoor

Sure, you’re thinking: “Not another wine ad with Arnold Schwarzenegger in it!” But this comprehensive print/online/outdoor campaign targeted at Clos’ 25–35-year-old female target and developed by D/C, helped the Sonoma County winery terminate the competition and pump up from a 700,000 case brand to two-million-plus a year.

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