Blurb blast-off

Posted in News, Print, Blurb, Brand identity, Design | 19 April 2011 | by D/C

Though the work just launched, the SF Egotist has already said they’re some of the prettiest print ads since Gutenberg. And the banners pick up the same rich, allusive design and gorgeous photography. And every element of this multi-million-dollar campaign incorporates a refreshed brand identity and rests on a completely renovated brand platform — all authored by Duncan/Channon, in collaboration with agency-of-record client Blurb.

For those not among the 1.5 million who have already created a volume of their own photography, memoirs, wedding pictures or the like, Blurb is the leader in helping people make beautiful printed books via the web. Their service includes pro-level, yet easy-to-use, design tools and a fail-safe production process delivering budget-defying quality.

See the work after the jump. Continue reading