Award-winning branding. Advertising. Design. Interactive. Social media. Broadcast. Print. Outdoor. Identity. Packaging. POS. Direct mail. Media planning and buying. Production. Not to mention the Tip. All in one action-packed agency in downtown San Francisco.
Judge Rachel Pasqua pretty much hit the nail on the head when she described the interface, created for the new generation of Hard Rock Cafes, as “an innovative combination of social and touchscreen technology with a tactile twist on the old restaurant booth jukebox that lets users thumb through the memorabilia and cast their vote for the next video.”
The once and future welterweight champion of the boxing world, Paul Nave, aka The Marin County Assassin, regaled a rapt crowd with tales of rails, jails and cornerman’s pails last week at the first Toast of the Tip of 2010. Paul, who retired from boxing almost a decade ago, hopes later this year to make good on his promise to become, at 49, not just the oldest boxer licensed in California, but the oldest champ ever.
Hard Rock runs a massive video system to coordinate the displays throughout its cafes, hotels, casinos and live venues worldwide. Duncan/Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations to display when music other than music videos is playing (live bands, a DJ, etc.). Animations are paired randomly with whatever music happens to be playing at the time and each resolves into a specific visual revelation. Here’s a six-minute sample (you’ll have to supply your own mushrooms).
Music: Yeah Yeah Yeahs, “Mysteries” / Cut Chemist, “(My 1st) Big Break” / Manchester Orchestra, “The Only One”
Rarely do agencies get the opportunity to, literally, build a brand from the ground up – but for Sereno, The Center for Snoring Solutions, that’s exactly what Duncan/Channon did.
Over the last eight months, D/C implemented a comprehensive treatment plan for Sereno that included: naming, identity, outdoor, direct mail, television advertising (see the spot above), print, design, interactive, media planning and buying, strategy, and even interior design.
Needless to say, brand building like this is hard work, and it’s safe to assume the agency is in need of a good night’s sleep – almost as much as the patients that Sereno was designed to help.
If you’re in San Francisco and want to see Duncan/Channon’s prescription for a great brand, stop by Sereno in the Crocker Galleria – their doors opened on January 1st.
To show off its new Surface multi-touch, multi-user computer, Microsoft chose Duncan/Channon’s work for Hard Rock as one of its inaugural video case studies. Check out our own Mike Lemme as he waxes poetic about the amazing, hands-on memorabilia installations in Hard Rock’s new Vegas cafe. But the D/C love doesn’t stop there. Microsoft also gives us a shout-out in their video promo for the 2010 MIX Conference where we share the spotlight with other “up-and-comers” like Adobe, The Wall Street Journal and something or someone called Google. Congrats to Mike, his team and our esteemed dev partner, Vertigo, for the well-deserved exposure.
In case you didn’t read about it on NYTimes.com, we couldn’t be more proud to share the news that Esurance has selected D/C as their creative agency of record. The win came after a selection process involving many agencies across the US. The assignment includes comprehensive strategic and creative work, from brand positioning to advertising.
Said Esurance CMO John Swigart (if we may immodestly quote): “We were deeply impressed with Duncan/Channon. Their presentation was on-brief, insightful and inventive. And the chemistry was right, too. We think D/C is the perfect partner to help take Esurance and Answer Financial, our affiliated insurance agency, to the next level in our second decade.”
Said D/C GM Andy Berkenfield: “Whooo-hooo.”
Founded in 1999 and now owned by White Mountains Insurance Group, Esurance has become one of the nation’s top names in direct auto insurance. Currently, Esurance is the third most recognized auto insurance brand among online consumers.
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