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Single-item Hard Rock memorabilia “widgets” have been around almost since we first launched the site in 2008. Zoom in on any item in the collection, click SHARE on the right and grab the embed code. Badabing.
It was never an official feature, but you could always roll your own multi-item widgets, too. Just add as many 6-digit item numbers as you like (with spaces in between) after [value="item=] to create something like this.
As of today’s release – you can also create filter-based collections. Round up all items from a given artist, year, genre, Hard Rock location, memorabilia type, or whatever search keyword you like.
Here’s how you do it, in three, um, “easy” steps:
////////// 01 //////////
Change: value="item= … "
to: value="filter=[ filter type ]=[ search terms ]"
For example (as seen above): value="filter=artist=buddy holly"
Filter types:
• artist
• location (search city names, regions, etc)
• year (must be a 4-digit number)
• type (see types listed on the left side of the site)
• genre (see genres listed on the site)
• video (use video=yes)
Or, for a simple keyword search across all fields, use: value="filter=[ search terms ]"
For example: value="filter=autograph"
////////// 02 //////////
Change:
…/Ping.gif?type=install&item= … "
to:
…/Ping.gif?type=install&item=multi"
////////// 03 //////////
Change: url(http://content.memorabilia.hardrock.com/Assets/ … .jpg)
to: url(http://memorabilia.hardrock.com/chrome/multi.jpg)
2) Share your favorite items on Facebook. Zoom in on any item you like and click on SHARE in the info panel to post that image and story back to your Facebook wall. Facebook?! Connect?! Yeah. I know. Friend my pal Watermelon Gum to see it in action… or go to the site and try it for yourself.
3) The Facebook Connect stuff is aided by a lightweight (invisible) Facebook app. Click the Fan button at the top of the page to keep in touch.
4) Filtering/searching via URL queries. No?! Yes! That’s what I’m telling you. Here’s an example of each of the link types we support as of today. Try ’em…
5) Filter-based embeddable widgets. Shut up! This is a bit of an “expert” feature for those in-the-know, and may only be used by Hard Rock for now, but – for you adventurous types – here’s a how-to page for custom widgets. And here’s a sample – every item that mentions the word “autograph.”
And there you have it. As the man said, Rock is King.
PS: Hidden bonus feature, just for kicks… Go to the site, enter v in the search box and then zoom out from there.
We’re a little embarrassed to call attention to it. I guess we just got busy and took our eye off the ball… But our page-rank on Google has slipped a few notches recently. For some reason we’re now only showing up as the fifth result when searching for the phrase “howard hughes bottled own urine.”
It’s okay. We’re keeping our heads up. Please help us climb back to the #1 slot by clicking the link below and then – this is critical – clicking on the Duncan/Channon link in the results to come back to our site. We’d really appreciate it.
Cool. A feature of Brand Tags I hadn’t noticed before. You can search a tag to get a list of brands sorted in order of the frequency of that tag. Here’s a search for “comfortable.” Birkenstock, for example, is 23rd out of 100 or so brands listed. Who “owns” comfortable? Hanes.
Those specific results are debatable, of course. It’s a relatively small data set and the proportion of a tag for a given brand might be a more instructive sort than quantity overall (or maybe that’s what he’s doing?). It’s a very cool extension of the data either way. And closer to the truth of how those brands are perceived than you can find anywhere else that I know of.
It’s exactly the kind of insight that Google, Twitter Search, Facebook Lexicon and others will continue to make more robust, manipulable and routine. I.e., inescapable.
Yesterday an employee of the One Show inadvertently e-mailed a spreadsheet to several ad execs that contained a list of the agencies that have entered the One Show’s 2009 ad awards… In all, there were 9,795 entries for the [One Show] awards, at a total cost to the agencies of $3,507,860… BBDO offices account for more than 750 of the entries, and the network spent a total of more than $250,000, according to the spreadsheet.
Interesting Adweek article comparing flashy marketing microsites – eg: Coca-Cola’s Happiness Factory – with more-modular, theoretically lower-cost, bloggier sites – eg: Barbarian Group’s GE Adventure. (Those sites don’t work as a head-to-head comparison, but they are pretty good examples of the two categories.)
Ultimately, they’re just different techniques with different strengths and weaknesses. Entertainment vs content, exchange and sustainability. Or something. And they’re not mutually exclusive, obviously. Those soft drink and candy microsites do generally bum me out. Seems they could find something more constructive to do with the money. Even them.
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