We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.
We then selected the 12 best, put them into three groups and gave them 48 hours to make a final movie which was shown in Park City before a crowd of Hollywood A-listers.
In the end, 53 user-generated videos were created totaling over three hours of original online content. We received over four million video views, more than 10 million social media impressions and over 700 million earned media impressions.